> Index of Phersa pages for AI agents: https://phersa.com/llms.txt

# Create AI UGC videos for skincare brands

Show one routine per video: the order products go on, a 90-second morning, what to check on an ingredient list. Phersa breaks viral organic skincare videos down shot by shot and lets an AI character demonstrate yours, on your own API keys.

[Get Started](https://app.phersa.com/sign-up)

## Comment-to-DM skincare videos

Demonstrate the routine, end on one word to comment, and send the written routine with your product in it by DM. The written steps are what a viewer can’t take from the video alone.

mornings.with.eleni

A 10-minute morning routine, mask first. Comment ROUTINE for every step 👇

How it works

1. The routine on camera — Product in hand, one step per shot, at the sink or the mirror.
2. One word to comment — Said at the end and shown on screen: ROUTINE, ORDER, TONER.
3. The routine in the DM — Sent by Phersa when they comment: the steps written out, your product in them, a link to buy.

1. They comment

    **jess.reads**: ROUTINE

2. Phersa sends the DM

    mornings.with.eleni

    Hi! Here’s the morning routine 🤍 1. Cleanser 2. Red light mask, 10 min 3. Serum 4. SPF

    Shop the morning set 👉 yourstore.example/products/morning-set

## How viral AI skincare videos open

The openers viral skincare videos in Phersa’s library use most, and three patterns to start your own.

Openers, most used first

1. A surprising claim — True and provable only: no “clears acne” or “10 years younger”.
2. Straight into the routine — Pads out of the jar in the first second.
3. An overlooked step — “One step most routines skip.”
4. A bold opinion — “You don’t need a 10-step routine.”
5. “You’re doing it wrong” — “Toner goes before serum, not after.”

1. ### The layering order

    Hook

    “You’re applying these in the wrong order.”

    Middle

    Three products laid out and applied in order, one short shot each, product in hand.

    CTA

    “Comment ORDER for the full routine.”

2. ### The 90-second morning

    Hook

    “A morning routine that takes 90 seconds.”

    Middle

    At the bathroom sink, one step per shot, the label turned to camera.

    CTA

    “Comment ROUTINE for the steps and the products.”

3. ### What to look for

    Hook

    “Check this before you buy another toner.”

    Middle

    The presenter reads an ingredient list, says what to look for and why, then shows the product that fits.

    CTA

    “Comment TONER for the list.”

## How viral AI skincare videos are built

The story shapes viral skincare videos in Phersa’s library use most, and who is on screen. Your AI persona can play any of these roles. [See AI persona ideas](https://phersa.com/personas).

Story shape

1. Demonstration — The routine, applied on camera.
2. Problem, then solution — Dry patches by noon, then the routine for it.
3. Myth bust — “More products means better skin.” Then a shorter routine.

Who is on screen

1. One presenter — Applies each product at the mirror.
2. A presenter and a model — One explains, the other gets the routine.
3. Hands and product — Pads, droppers and jars in close-up, with a voiceover.

## Make one with your AI agent

Connect your AI agent to Phersa over [MCP](https://phersa.com/mcp) and ask. It reads the library and plans the clips with your persona; nothing is generated until you confirm.

1. Read

    Show me viral skincare videos that end with a comment keyword. Start with the most viewed.

    Tools used: `discover-search`, `video-get`

2. Read

    Break down the best one shot by shot: the products in order and the line said with each.

    Tools used: `video-get`

3. Write

    Plan a 30-second morning routine with my AI character. Use my toner pad photo. End with “comment ROUTINE”.

    Tools used: `personas-list`, `assets-list`, `create-project`, `create-clip`

[Set up your agent](https://phersa.com/agents)

## Skincare questions

### Can an AI persona review my skincare product?

No. A review from someone who doesn’t exist is a fake testimonial. Your AI influencer can show how the product is used and explain what is in it. The claims stay yours, and you should be able to back them up.

### What should the comment keyword be?

One short word tied to what the DM sends: ROUTINE for a morning routine, TONER for toner picks. Say it on camera and put it on screen with captions.

### How do I keep my product looking the same in every clip?

Upload the product photo to the app and add it as a reference image on each clip.

### Can I show skincare results?

Not generated ones. A generated face shows what the model imagines, not what your product does. Let your AI influencer show the routine, and film any result for real.

## AI UGC videos for other industries

- [AI UGC for Beauty Brands](https://phersa.com/industries/beauty)
- [AI UGC for Haircare Brands](https://phersa.com/industries/haircare)
- [AI UGC for Health and Wellness Brands](https://phersa.com/industries/health)

[See all industries →](https://phersa.com/industries)

Source: https://phersa.com/industries/skincare