# Phersa > Phersa is the platform for building and monetizing AI personas: find AI persona videos that already perform on Instagram and Facebook, make your own on your own API keys, and monetize them with digital products or affiliate commissions. Its remote MCP server is https://mcp.phersa.com/mcp (Streamable HTTP, OAuth sign-in). Every .md page below is also served as Markdown at its page URL: request it with Accept: text/markdown. ## About Phersa - [Phersa: Build and Monetize AI Personas](https://phersa.com/index.md): Phersa is the platform for building and monetizing AI personas: find videos that already perform on Instagram and Facebook, make your own, monetize them. - [About - Phersa](https://phersa.com/about): Phersa is the platform for building and monetizing AI personas. The problem we solve, our mission and vision, and how we build it. ## Phersa documentation: how each part of the app works - [Docs - Phersa](https://phersa.com/docs.md): Phersa docs: find proven viral videos, create an AI persona, generate clips on your own API keys, edit and export, and connect your AI agent. - [BYOK: Connect Your API Keys — Phersa Docs](https://phersa.com/docs/byok.md): Connect your own API keys to Phersa: Google AI Studio, Kie, fal, ElevenLabs and more. The provider bills you at its own price, with zero markup. - [Collect: Save Videos by Link or Upload — Phersa Docs](https://phersa.com/docs/collect.md): Collect saves a video up to 3 minutes long from a TikTok, Instagram or Facebook link or your own file, and analyzes it like the Discover library. - [Set Up Comment & DM Automation — Phersa Docs](https://phersa.com/docs/comment-and-dm-automation.md): Set up Comment & DM Automation in Phersa: DM everyone who comments your keyword on Instagram or Facebook, reply to them and hide comments. - [Create: Make Clips With Your Persona — Phersa Docs](https://phersa.com/docs/create.md): Create makes your video clip by clip: an image with your persona, then a video, then an optional Voice Swap, with the price shown before you run it. - [Discover: Find Proven Viral Videos — Phersa Docs](https://phersa.com/docs/discover.md): Discover is Phersa's daily-updated library of proven Instagram and Facebook videos. Search, sort by Trending and open each video's stats and transcript. - [Edit: Auto Captions, Auto Cut and MP4 Export — Phersa Docs](https://phersa.com/docs/edit.md): Edit is Phersa's timeline editor for short videos: arrange clips, add Auto Captions, trim silences with Auto Cut and export an MP4 ready to post. - [MCP: Connect Your AI Agent — Phersa Docs](https://phersa.com/docs/mcp.md): Connect Claude, ChatGPT or any MCP client to Phersa: 40 tools to find proven videos, build personas, make and edit videos, and run comment-to-DM. - [Personas: Create an AI Persona From One Photo — Phersa Docs](https://phersa.com/docs/personas.md): Create an AI persona in Phersa from one reference photo. The photo keeps the same face in every clip; add an optional ElevenLabs voice and world notes. - [Quickstart: Make Your First AI Persona Video — Phersa Docs](https://phersa.com/docs/quickstart.md): Make your first AI persona video in Phersa: connect an API key, create a persona, pick a proven video, generate the clips, then edit and export. - [Track: Follow Accounts for New Videos — Phersa Docs](https://phersa.com/docs/track.md): Track follows the TikTok, Instagram and Facebook accounts you choose and adds their new videos every 24 hours. Add one from its profile link. ## Connect an AI agent to Phersa over MCP - [Use Phersa With Claude, ChatGPT, Cursor and More](https://phersa.com/agents.md): Connect Phersa to your AI agent over MCP: Claude, ChatGPT, Codex, Cursor, GitHub Copilot, Gemini CLI, Grok and more. Setup, sign-in and plans for each. - [ChatGPT MCP Connector: Add Phersa](https://phersa.com/chatgpt.md): Add Phersa to ChatGPT: turn on developer mode, add the Phersa MCP URL under Plugins and sign in. Works on Plus, Pro, Business, Enterprise and Edu. - [Claude Code MCP Setup: Add Phersa](https://phersa.com/claude-code.md): Connect Claude Code to Phersa with claude mcp add --transport http, then sign in with /mcp. claude mcp list shows ✔ Connected once you are signed in. - [Claude Desktop MCP Connector: Add Phersa](https://phersa.com/claude-desktop.md): Add Phersa to Claude Desktop under Customize → Connectors with one URL and OAuth sign-in. Works on every Claude plan. - [Codex MCP Setup: Add Phersa](https://phersa.com/codex.md): Connect OpenAI Codex to Phersa with codex mcp add and codex mcp login. One setup covers the Codex CLI, IDE extension and ChatGPT desktop app. - [Cursor MCP Setup: Add Phersa](https://phersa.com/cursor.md): Connect Cursor to Phersa: add the MCP URL to ~/.cursor/mcp.json and sign in with OAuth. Connection problems show in Output → MCP Logs. - [Gemini CLI MCP Setup: Add Phersa](https://phersa.com/gemini-cli.md): Connect Gemini CLI to Phersa with gemini mcp add and sign in with /mcp auth. Free with a personal Google account, up to 1,000 requests a day. - [GitHub Copilot MCP Setup: Add Phersa](https://phersa.com/github-copilot.md): Connect GitHub Copilot agent mode in VS Code to Phersa with .vscode/mcp.json, then click Auth to sign in. Works on every Copilot plan. - [Grok Bot MCP Connector: Add Phersa](https://phersa.com/grok-bot.md): Add Phersa to Grok Bot: ask your bot to add the Phersa MCP server, or use the add-connector skill, then sign in. - [Grok MCP Connector: Add Phersa](https://phersa.com/grok.md): Add Phersa to Grok at grok.com/connectors: New Connector → Custom, paste the MCP URL and sign in. Available to all Grok users. - [Hermes Agent MCP Setup: Add Phersa](https://phersa.com/hermes-agent.md): Connect Nous Research's Hermes Agent to Phersa with hermes mcp add --auth oauth, then check it with hermes mcp test. - [OpenCode MCP Setup: Add Phersa](https://phersa.com/opencode.md): Connect OpenCode to Phersa with a remote entry in opencode.json, then sign in with opencode mcp auth phersa. Free and open source. ## Generate on your own provider API keys (BYOK) - [Atlas Cloud API Key: Setup and Prices — Phersa](https://phersa.com/atlas-cloud.md): Connect your Atlas Cloud API key to Phersa. Grok Imagine Video 1.5 costs $0.08 per second at 720p and 1080p. Zero markup. - [Bring Your Own API Key (BYOK) — Phersa](https://phersa.com/byok.md): Make AI persona videos in Phersa on your own API keys: 9 providers, including Google AI Studio, fal, Kie and ElevenLabs, at their own price. Zero markup. - [ElevenLabs API Key: Setup and Prices — Phersa](https://phersa.com/elevenlabs.md): Use your own ElevenLabs API key for Voice Swap in Phersa: your persona's voice on any clip with dialogue, from $0.002 per second of audio. Zero markup. - [fal.ai API Key: Setup and Prices — Phersa](https://phersa.com/fal.md): Connect your fal.ai API key to Phersa. Nano Banana 2.1 from $0.0396 and GPT Image 2.5 Sunburst from $0.00471, both plus inputs. Zero markup. - [Vertex AI (Gemini Enterprise): Setup and Prices — Phersa](https://phersa.com/gemini-enterprise-agent-platform.md): Connect Vertex AI to Phersa with a service account. Nano Banana 2.1 from $0.0336, and new Google Cloud customers get $300 in free credit. - [Gemini API Key (Google AI Studio): Setup and Prices — Phersa](https://phersa.com/google-ai-studio.md): Connect your Gemini API key from Google AI Studio to Phersa. Nano Banana 2.1 from $0.0336 and Gemini Omni 1.1 Flash from $0.101 per second. Zero markup. - [Kie.ai API Key: Setup and Prices — Phersa](https://phersa.com/kie.md): Connect your Kie.ai API key to Phersa. Nano Banana 2.1 costs 4 credits ($0.02) and Grok Imagine Video 1.5 4.5 credits per second. Zero markup. - [Krea API Key: Setup and Prices — Phersa](https://phersa.com/krea.md): Connect your Krea API key to Phersa. Nano Banana 2.1 from $0.03 and Grok Imagine Video 1.5 at $0.14 per second. Zero markup. - [xAI API Key (SpaceXAI): Setup and Prices — Phersa](https://phersa.com/spacexai.md): Use your own SpaceXAI (formerly xAI) API key in Phersa. Grok Imagine Image 2.0 from $0.04 and Grok Imagine Video 1.5 from $0.14 per second. - [WaveSpeedAI API Key: Setup and Prices — Phersa](https://phersa.com/wavespeedai.md): Connect your WaveSpeedAI API key to Phersa. Grok Imagine Image 2.0 costs $0.05 at any size or quality and Nano Banana 2.1 starts at $0.04. Zero markup. ## The Phersa MCP server for AI agents - [Phersa MCP Server for AI Agents](https://phersa.com/mcp.md): Connect Claude, ChatGPT or any MCP client to Phersa: 40 tools to find proven videos, build personas, make videos and run comment-to-DM. OAuth sign-in. ## AI persona ideas with their image prompts - [Personas - Phersa](https://phersa.com/personas.md): AI persona ideas from a monk to a mechanic, each with its photo and prompt. Copy one, change the details and make an AI influencer for your niche. ## Comment-to-DM, auto-reply and hidden comments on Instagram and Facebook - [Comment-to-DM Automation - Phersa](https://phersa.com/comment-to-dm.md): Comment-to-DM for AI influencer pages on Instagram and Facebook: DM everyone who comments your keyword, auto-reply and hide comments. From $99 a month. ## What Phersa costs, and what generation costs on your own keys - [Pricing - Phersa](https://phersa.com/pricing.md): Phersa is $99 a month on Creator or $199 on Pro, from the video library to Comment & DM Automation. Generation runs on your own API keys, zero markup. ## Phersa compared with other AI UGC platforms - [AI UGC Platforms Compared — Phersa](https://phersa.com/compare.md): How Phersa compares with Arcads, Creatify, MakeUGC, Fastlane, Superscale, EzUGC, Zeely, Genviral and Crafft for AI UGC and AI persona videos. - [Arcads vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-arcads.md): Arcads vs Phersa: a stock AI actor library billed in credits, or a platform for building and monetizing AI personas. Features and pricing compared. - [Crafft vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-crafft.md): Crafft vs Phersa: a node canvas for AI ad workflows, or a platform for building and monetizing AI personas. Features and pricing compared. - [Creatify vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-creatify.md): Creatify vs Phersa: product-link-to-ad with stock avatars, or a platform for building and monetizing AI personas. Features and pricing compared. - [EzUGC vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-ezugc.md): EzUGC vs Phersa: an ad studio with licensed actors, or a platform for building and monetizing AI personas. Features and pricing compared. - [Fastlane vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-fastlane.md): Fastlane vs Phersa: a content engine that posts from your website, or a platform for building and monetizing AI personas. Features and pricing compared. - [Genviral vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-genviral.md): Genviral vs Phersa: a social scheduler with an AI content studio, or a platform for building and monetizing AI personas. Features and pricing compared. - [MakeUGC vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-makeugc.md): MakeUGC vs Phersa: a script-to-video ad studio with AI actors, or a platform for building and monetizing AI personas. Features and pricing compared. - [Superscale vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-superscale.md): Superscale vs Phersa: a paid-ads agent for Meta, Google and TikTok, or a platform for building and monetizing AI personas. Features and pricing compared. - [Zeely vs Phersa: Features and Pricing](https://phersa.com/compare/phersa-vs-zeely.md): Zeely vs Phersa: an ad maker that launches Meta campaigns, or a platform for building and monetizing AI personas. Features and pricing compared. ## AI UGC videos by industry: formats, hooks and comment-to-DM - [AI UGC Videos by Industry — Phersa](https://phersa.com/industries.md): Find the short videos already proven in your industry and make your own with an AI persona: beauty, skincare, fitness, supplements, pets and more. - [AI UGC Videos for Beauty Brands — Phersa](https://phersa.com/industries/beauty.md): Blush placement fixes, one palette three ways, scent pairings: short beauty video formats and openers to make with an AI persona. - [AI UGC Videos for Electronics Brands — Phersa](https://phersa.com/industries/electronics.md): Hidden settings, three-piece desk setups, what to read on a charger: short electronics and gadget video formats and openers to make with an AI persona. - [AI UGC Videos for Fashion Brands — Phersa](https://phersa.com/industries/fashion.md): One skirt three ways, colors that go with olive, the right shoe for each hem: short fashion video formats and openers to make with an AI persona. - [AI UGC Videos for Fitness Brands — Phersa](https://phersa.com/industries/fitness.md): Form fixes, 10-minute home workouts, what a band adds to a move: fitness video formats and openers to make with an AI persona. - [AI UGC Videos for Food and Beverage Brands — Phersa](https://phersa.com/industries/food-and-beverage.md): Storage fixes, one-pan dinners, grocery-aisle label checks: food and drink video formats and openers to make with an AI persona. - [AI UGC Videos for Haircare Brands — Phersa](https://phersa.com/industries/haircare.md): Wash-day order, scalp routines, techniques at the chair: haircare video formats and openers to make with an AI persona. - [AI UGC Videos for Health and Wellness Brands — Phersa](https://phersa.com/industries/health.md): Evening routines, a morning glass, desk resets: health and wellness video formats and openers to make with an AI persona. - [AI UGC Videos for Home and Garden Brands — Phersa](https://phersa.com/industries/home-and-garden.md): Drain fixes, patio resets, spring garden beds: home, cleaning and garden video formats and openers to make with an AI persona. - [AI UGC Videos for Longevity Brands — Phersa](https://phersa.com/industries/longevity.md): Walks logged on a tracker, a morning light routine, habits to start before 50: longevity video formats and openers to make with an AI persona. - [AI UGC Videos for Pet Brands — Phersa](https://phersa.com/industries/pet-care.md): Label checks, 2-ingredient toppers, grooming routines: dog and cat video formats and openers to make with an AI persona. - [AI UGC Videos for Skincare Brands — Phersa](https://phersa.com/industries/skincare.md): Layering order, a 90-second morning routine, ingredient checks: skincare video formats and openers to make with an AI persona. - [AI UGC Videos for Supplement Brands — Phersa](https://phersa.com/industries/supplements.md): A 3 p.m. routine, reading the label, the morning lineup: supplement video formats and openers to make with an AI persona. ## Contact Phersa support by email - [Contact - Phersa](https://phersa.com/contact.md): Email Phersa at support@phersa.com with questions, bugs, feedback, billing, account and privacy requests. We read every message. ## Free guide to making money with an AI persona on Instagram and Facebook - [How to Make Money With an AI Influencer: Free Guide — Phersa](https://phersa.com/guide.md): A free guide to making money with an AI influencer on Instagram and Facebook: the offer, the persona, the videos and comment-to-DM. No signup. ## Free tools for AI persona creators on Instagram and Facebook - [Free Tools for AI Persona Creators — Phersa](https://phersa.com/tools.md): 40 free tools for AI persona creators: AI persona generator, hook and caption generators, engagement rate and comment-to-DM calculators. No signup. - [Free Affiliate Disclosure Generator — Phersa](https://phersa.com/tools/affiliate-disclosure-generator.md): Free affiliate disclosure generator: FTC-style lines for Instagram and Facebook captions, on-screen text, spoken lines and DMs, plus Amazon’s required sentence. - [Free AI Image Prompt Generator — Phersa](https://phersa.com/tools/ai-image-prompt-generator.md): Free AI image prompt generator for AI persona photos on Instagram and Facebook: pick setting, outfit, light and camera for Nano Banana 2.1 or GPT Image. - [Free AI Influencer Name Generator — Phersa](https://phersa.com/tools/ai-influencer-name-generator.md): Free AI influencer name generator: pick a niche, vibe and name style to get twelve names, each with an Instagram handle that fits the username rules. - [Free AI Persona Generator — Phersa](https://phersa.com/tools/ai-persona-generator.md): Free AI persona generator: pick a niche, age and place to get a name, bio, content pillars and an image prompt for your AI influencer on Instagram and Facebook. - [Free AI Photoshoot Prompt Generator — Phersa](https://phersa.com/tools/ai-photoshoot-prompt-generator.md): Free AI photoshoot prompt generator: pick a shoot type, place, outfit and light, and get 6 to 10 image prompts for a photo dump on Instagram and Facebook. - [Free AI Video Prompt Generator — Phersa](https://phersa.com/tools/ai-video-prompt-generator.md): Free AI video prompt generator: turn a persona image into a clip prompt for Gemini Omni or Grok Imagine, with your line and sound, for Instagram and Facebook. - [Free Amazon Affiliate Link Generator — Phersa](https://phersa.com/tools/amazon-affiliate-link-generator.md): Free Amazon affiliate link generator: paste a product URL or ASIN, add your Associates tracking ID and copy a clean link for Instagram and Facebook DMs. - [Free Break-Even ROAS Calculator — Phersa](https://phersa.com/tools/break-even-roas-calculator.md): Free break-even ROAS calculator for Instagram and Facebook ads: enter price, product cost and fees to get profit per sale, break-even ROAS and break-even CPA. - [Free Camera Angle Prompt Generator — Phersa](https://phersa.com/tools/camera-angle-prompt-generator.md): Free camera angle prompt generator: pick shot size, angle, lens and camera move from diagrams and get prompt words for AI persona photos and Instagram Reels. - [Free Comment-to-DM Calculator — Phersa](https://phersa.com/tools/comment-to-dm-calculator.md): Free comment-to-DM calculator for Instagram and Facebook: turn your views and rates into keyword comments, DMs, link taps and sales per post and per month. - [Free Comment-to-DM Generator — Phersa](https://phersa.com/tools/comment-to-dm-generator.md): Free comment-to-DM generator for Instagram and Facebook: write the comment-a-keyword call to action, three DM versions and the public replies for one post. - [Free Consistent Character Prompt Generator — Phersa](https://phersa.com/tools/consistent-character-prompt-generator.md): Free consistent character prompt generator: set your AI persona’s face, hair and look once, list your shots, and get image prompts that keep the same face. - [Free Cost Per Lead Calculator — Phersa](https://phersa.com/tools/cost-per-lead-calculator.md): Free cost per lead calculator for Instagram and Facebook ads: get your CPL from spend and leads, and the most a lead is worth from close rate, price and margin. - [Free CPM Calculator — Phersa](https://phersa.com/tools/cpm-calculator.md): Free CPM calculator for Instagram and Facebook ads: find CPM, ad cost or impressions from the other two, plus CTR, cost per click and frequency. - [Free Digital Product Pricing Calculator — Phersa](https://phersa.com/tools/digital-product-pricing-calculator.md): Free digital product pricing calculator for Instagram and Facebook sellers: what a sale leaves after VAT or sales tax, fees and refunds, or the price for a net. - [Free Ebook Title Generator — Phersa](https://phersa.com/tools/ebook-title-generator.md): Free ebook title generator: get twelve titles with subtitles in styles like how-to, playbook and 30-day, for guides you sell or DM on Instagram and Facebook. - [Free Hook Generator — Phersa](https://phersa.com/tools/hook-generator.md): Free hook generator for Instagram and Facebook Reels: type your topic, pick a hook type and get 10 opening lines to say or put on screen. Copy one or all. - [Free Instagram Bio Generator — Phersa](https://phersa.com/tools/instagram-bio-generator.md): Free Instagram bio generator: pick your niche, offer and call to action, and get eight bios that fit the 150-character limit. For creators and AI persona pages. - [Free Instagram Caption Generator — Phersa](https://phersa.com/tools/instagram-caption-generator.md): Free Instagram caption generator: pick a goal, a tone and a length, add a comment keyword, and get five captions with line breaks and hashtags. - [Free Instagram Carousel Splitter — Phersa](https://phersa.com/tools/instagram-carousel-splitter.md): Free Instagram carousel splitter: cut a wide image or panorama into 2 to 20 slides at 1080×1350 or 1080×1080, so it swipes as one seamless picture. - [Free Instagram Character Counter — Phersa](https://phersa.com/tools/instagram-character-counter.md): Free Instagram character counter: count characters, words, hashtags, mentions and emoji in your caption, bio or comment against Instagram and Facebook limits. - [Free Instagram Content Ideas Generator — Phersa](https://phersa.com/tools/instagram-content-ideas-generator.md): Free Instagram content ideas generator: pick your niche, what you sell and a format, and get 10 post ideas, each with a hook, a comment keyword and a DM. - [Free Instagram DM Link Generator — Phersa](https://phersa.com/tools/instagram-dm-link-generator.md): Free Instagram DM link generator: turn a username into an ig.me link that opens a DM, plus an m.me link for a Facebook Page, each with a QR code. - [Free Instagram Engagement Rate Calculator — Phersa](https://phersa.com/tools/instagram-engagement-rate-calculator.md): Free Instagram engagement rate calculator: enter a post’s likes, comments, shares, saves, followers and views to get both rates. Works for Facebook too. - [Free Instagram Feed Planner — Phersa](https://phersa.com/tools/instagram-feed-planner.md): Free Instagram feed planner: drop up to 30 images, see them on the 3:4 profile grid, drag them into order and see which to post first. Runs in your browser. - [Free Instagram Font Generator — Phersa](https://phersa.com/tools/instagram-font-generator.md): Free Instagram font generator: type your text and copy it in 28 styles (bold, italic, script, gothic, bubble) for your bio, name, captions and Facebook posts. - [Free Instagram Grid Maker — Phersa](https://phersa.com/tools/instagram-grid-maker.md): Free Instagram grid maker: split one image into 3, 6, 9 or 12 tiles that line up on the 3:4 profile grid, numbered in posting order. Runs in your browser. - [Free Instagram Hashtag Generator — Phersa](https://phersa.com/tools/instagram-hashtag-generator.md): Free Instagram hashtag generator: pick a niche, add the words your post is about and get up to five hashtags, the most Instagram now allows on a post. - [Free Instagram Highlight Cover Maker — Phersa](https://phersa.com/tools/instagram-highlight-cover-maker.md): Free Instagram highlight cover maker: pick line icons, letters or emoji, set one color, gradient or photo, and download a matching set of 1080×1920 PNGs. - [Free Instagram Image Resizer — Phersa](https://phersa.com/tools/instagram-image-resizer.md): Free Instagram image resizer: crop or fit any photo to 4:5, 3:4, 1:1, 1.91:1 or 9:16, or a Facebook size, and download a JPG or PNG with nothing cut off. - [Free Instagram Line Break Generator — Phersa](https://phersa.com/tools/instagram-line-break-generator.md): Free Instagram line break generator: keep empty lines and paragraph spacing in captions, bios and comments, with a live preview and a 2,200-character count. - [Free Instagram Reel Cover Maker — Phersa](https://phersa.com/tools/instagram-reel-cover-maker.md): Free Instagram Reel cover maker: pick a frame from your video or an image, add a title, check the 3:4 profile grid crop and download a 1080×1920 cover. - [Free Instagram Reels Safe Zone Checker — Phersa](https://phersa.com/tools/instagram-reels-safe-zone-checker.md): Free Instagram Reels safe zone checker: add an image or a video and see what the buttons and caption cover on Instagram and Facebook Reels before you post. - [Free Realistic iPhone Photo Prompt Generator — Phersa](https://phersa.com/tools/iphone-photo-prompt-generator.md): Free realistic iPhone photo prompt generator: selfie, mirror, flash and golden hour looks that make AI persona images look like real phone photos. - [Free Lead Magnet Idea Generator — Phersa](https://phersa.com/tools/lead-magnet-idea-generator.md): Free lead magnet idea generator: ten freebie ideas for your niche, each with a title, what’s inside and a comment keyword for Instagram and Facebook DMs. - [Free Profit Margin Calculator — Phersa](https://phersa.com/tools/profit-margin-calculator.md): Free profit margin calculator for products you sell on Instagram and Facebook: profit, margin and markup from cost and price, or the price for a target margin. - [Free QR Code Generator — Phersa](https://phersa.com/tools/qr-code-generator.md): Free QR code generator: codes for a link, your Instagram profile or DMs, email, text or Wi-Fi, with your colors and logo. PNG or SVG. Codes never expire. - [Free ROAS Calculator — Phersa](https://phersa.com/tools/roas-calculator.md): Free ROAS calculator for Instagram and Facebook ads: get return on ad spend from revenue and spend, profit after ads, and the revenue a target ROAS needs. - [Free Shot List Generator — Phersa](https://phersa.com/tools/shot-list-generator.md): Free shot list generator for Instagram and Facebook Reels: plan each clip’s shot, action, on-screen text and spoken line, time it, and export CSV or JSON. - [Free UTM Builder — Phersa](https://phersa.com/tools/utm-builder.md): Free UTM builder: add source, medium, campaign and content tags to any link, with Instagram and Facebook presets for DMs, bio links, Stories and Reels. ## Optional - [Terms of Service — Phersa](https://phersa.com/terms): The terms for using Phersa: subscription, add-ons and cancellation, your API keys, AI agents, your content, comment automations and acceptable use. - [Privacy Policy — Phersa](https://phersa.com/privacy): What personal data Phersa collects, why, who it is shared with, how long it is kept, and your rights.