> Index of Phersa pages for AI agents: https://phersa.com/llms.txt

# Hook Generator

Generate ten hooks for your next Reel from your topic, in 12 hook types from “Stop doing this” to “Nobody tells you”. It is for anyone who posts Reels on Instagram or Facebook, for themselves or for an AI persona. Each hook comes as a line to say or as on-screen text.

## How to use the Hook Generator

1. Type what the video is about, and who it’s for if you know. Pick a niche to fill in the audience for you.

2. Pick one hook type or keep the mix. Choose a spoken line or on-screen text.

3. Copy the hooks you like. Press Generate 10 hooks again for a new set.

## The 12 hook types, with an example of each

Each type opens the video a different way. The examples use the topic “meal prep”.

| Type | How it opens | Example |
| --- | --- | --- |
| Callout | Tells the viewer to stop doing something. | Stop making meal prep harder than it is. |
| Mistake | Names a mistake the viewer may be making. | The mistake almost everyone makes with meal prep. |
| Question | Asks what the viewer is already wondering. | Have you got meal prep backwards? |
| POV | Puts the viewer in a moment they want. | POV: it’s Sunday night and meal prep is already sorted. |
| Nobody tells you | Promises the part other videos leave out. | Here’s what nobody tells you about meal prep. |
| List | Promises a set number of points. | 5 quick wins for meal prep. |
| Before you… | Stops the viewer before a step they’re about to take. | Before you buy anything for meal prep, read this. |
| Story opener | Starts a story the viewer wants to see end. | Picture this: it’s late, and meal prep is still on the list. |
| Myth vs truth | Sets up a belief, then corrects it. | Myth: meal prep takes hours. Truth: it doesn’t have to. |
| Comparison | Puts two ways side by side. | Meal prep: the hard way vs the easy way. |
| Challenge | Invites the viewer to try something. | A 7-day challenge for meal prep. Who’s in? |
| Curiosity | Holds back the answer until later in the video. | The reason meal prep feels hard isn’t what you think. |

## Spoken line or on-screen text

A spoken hook is the first sentence of the voiceover. On-screen text is the line on the first frame, read by people who watch with the sound off.

Many videos use both: a short on-screen line and a longer spoken one that says the same thing. The on-screen setting keeps each line to eight words or fewer so it can be read in a glance. Place it away from the edges, where the buttons and caption sit on Instagram and Facebook.

## Pair the hook with a comment keyword

A hook makes a promise. On a comment-to-DM video, the end of the video asks for one word, and the DM delivers what the hook promised.

- **Hook:** “5 quick wins for meal prep.”
- **Middle:** the five wins, one short shot each.
- **Ask:** “Comment PREP and I’ll send you the shopping list.” Say it and put it on screen.
- **DM:** the written list, with a link to what you sell or recommend.

Pick a keyword that names what the DM sends: PREP, LIST, ROUTINE. Keep the ask to one word, so people type it without thinking.

Read how viral organic videos in your niche open: each one comes with its transcript, so you see every hook word for word. [How the video library works →](https://phersa.com/docs/discover)

## Hook Generator questions

### What is a hook in a video?

The opening line, said or shown in the first few seconds. It tells the viewer why to keep watching.

### What makes a good hook for a Reel?

It tells the viewer in the first seconds what they get: a mistake to avoid, a list to save, a result to learn. It matches what the video delivers. The spoken line and the on-screen text carry the same promise in different words.

### How long should a Reel hook be?

One sentence, said in the first few seconds. On-screen text works best at a few words, which is why the on-screen setting stops at eight.

### Which hook type should I use?

The one that matches what the video gives. A list of tips suits a List hook. A fix suits Mistake or Callout. A routine suits POV or Story. Try two types on similar videos and compare their views per follower.

### Can an AI persona say these hooks?

Yes. The lines speak to the viewer and never claim a personal result, so an AI persona can say them without pretending to be a real customer.

## More free tools

- [Instagram Caption Generator — Five captions for your post, by goal and tone, with a comment-keyword ask and a character count.](https://phersa.com/tools/instagram-caption-generator)
- [Instagram Content Ideas Generator — Ten post ideas for your niche, each with a hook, a comment keyword and what the DM sends.](https://phersa.com/tools/instagram-content-ideas-generator)
- [Comment-to-DM Generator — The call to action, DM versions and public replies for a comment-a-keyword post, ready to copy.](https://phersa.com/tools/comment-to-dm-generator)

[See all free tools for AI persona creators →](https://phersa.com/tools)

Source: https://phersa.com/tools/hook-generator