> Index of Phersa pages for AI agents: https://phersa.com/llms.txt

# Shot List Generator

Make a shot list for a Reel, clip by clip: the shot, what happens, the on-screen text, your spoken line and how many seconds each clip runs, against a target length. It is for creators who plan AI persona videos, and it exports a CSV or a JSON file you can import as a new project.

## How to use the Shot List Generator

1. Pick a target length and your video model. Start from a structure or a blank clip.

2. For each clip, set the shot size, angle and camera move. Write what happens, the on-screen text and your spoken line.

3. Watch the running total and reorder or remove clips. Then download the CSV or the JSON.

## Plan a 15 to 30 second Reel shot by shot

- **Open on the hook.** Clip 1 runs 1 to 3 seconds and shows the best moment first: the result, the product or the surprise.
- **One idea per clip.** If a clip takes two sentences to describe, split it in two.
- **Change the shot between clips.** A close-up after a medium shot, or a new angle, keeps the video moving in the same place.
- **Fit the line to the clip.** People talk at about 150 words a minute, so 5 seconds holds about 12 words. The tool warns when a line runs longer than its clip.
- **End on one clear ask.** Comment a keyword, follow or save: one ask, said and shown on screen.

As a rough guide, a 15-second video fits 3 or 4 clips and a 30-second video 5 to 7, with the hook shortest.

## What the JSON file holds

The JSON file is your plan as one project, one clip per row, in order. Import it as a new project and each row becomes a clip, up to 36 clips. Make each clip’s image first, then its video. The on-screen text stays in the CSV, for when you add text to the finished video.

| JSON field | Filled from |
| --- | --- |
| `image_prompt` | Persona, place, what happens, shot size and angle |
| `video_prompt` | What happens, shot size, angle and camera move |
| `dialogue` | Your spoken line |
| `duration` | The clip’s seconds, which must be a length the video model takes |

Turn each row into a clip of your AI persona: an image first, then a video, then an optional voice swap, on your own API keys. [How making videos works →](https://phersa.com/docs/create)

## Shot List Generator questions

### What is a shot list?

The plan of a video, shot by shot: what each shot shows, how it is framed, what is said and how long it runs. For a Reel with an AI persona, each row becomes one image and one video clip.

### Does this tool write my lines?

No. You write what happens and what is said. The structures only name each part and hint at its job, such as “Hook” or “Call to action”, so you can fill it in.

### How many clips does a 30-second Reel need?

Usually 5 to 7: a short hook, a few clips that show or explain, and a closing ask. Fewer, longer clips suit a talking video; more, shorter clips suit a demo.

### How long can each clip be?

It depends on the video model. Gemini Omni 1.1 Flash takes 3 to 10 seconds (4, 6, 8 or 10 on Kie) and Grok Imagine 1.5 takes 1 to 15. Pick your model at the top and the tool checks every clip.

### Why isn’t the on-screen text in the JSON?

The import takes four fields per clip: image prompt, video prompt, dialogue and duration. The on-screen text stays in your plan and the CSV, for when you add text to the finished video.

### Can I open the shot list in Excel or Google Sheets?

Yes. The CSV opens in any spreadsheet app, one row per clip: part, shot size, angle, camera move, what happens, on-screen text, spoken line, seconds and the start and end time. The plan is gone when you close the tab, so download the CSV or the JSON to keep it.

## More free tools

- [Camera Angle Prompt Generator — Pick a shot size, angle, phone lens and camera move from diagrams, and get the exact words for your prompt.](https://phersa.com/tools/camera-angle-prompt-generator)
- [AI Video Prompt Generator — An image-to-video prompt for a persona clip: action, your spoken line, camera move, light and sound.](https://phersa.com/tools/ai-video-prompt-generator)
- [Hook Generator — Ten opening lines for your next Reel, across 12 hook types, as a spoken line or on-screen text.](https://phersa.com/tools/hook-generator)

[See all free tools for AI persona creators →](https://phersa.com/tools)

Source: https://phersa.com/tools/shot-list-generator