Phersa
Phersa is a platform for building and monetizing AI personas: find viral videos, make your own with an AI persona on your own API keys, and sell with comment-to-DM. It is for creators running AI influencer pages, and for brands.
Phersa vs Crafft
Crafft is a node canvas: you wire image, video, voice and subtitle steps into ad workflows and rerun them in bulk. Phersa is for building AI personas you can monetize: start from AI persona videos that already perform on Instagram and Facebook, make your own with one persona, and monetize them with digital products or affiliate commissions.
What each one is
Crafft
Crafft is a node-based canvas for AI ad creative: chain image, video, voice and subtitle steps into workflows you can save and rerun. It is in public beta, for creators, freelancers, agencies and brand teams.
Phersa and Crafft, feature by feature
| Feature |  Phersa |  Crafft |
|---|---|---|
| Price | Phersa$99 a month, one plan. Generation is billed by your provider at its published price, with no markup. | CrafftStarter $29, Solo $59 and Agencies $299 a month, about 10% less billed yearly; Enterprise on request. |
| Free trial | PhersaNo free trial. | CrafftA free start with starter credits and no card. |
| Proven videos to start from | PhersaA video library of viral organic Instagram and Facebook videos, each broken down shot by shot, with new ones added daily. | CrafftA template library of ad formats; no video library found. |
| Image and video models | PhersaNano Banana 2, GPT Image 2.5 Sunburst and Grok Imagine Image 2.0; Gemini Omni 1.1 Flash and Grok Imagine Video 1.5; ElevenLabs voice swap. | CrafftSeedance 2 Omni, Nano Banana 2, GPT Image 2, Kling 3, Veo 3.1 and Minimax audio. |
| Your own API keys (BYOK) | PhersaYes, on 9 providers, at their published prices. | CrafftNot published. |
| AI agent access | PhersaAn MCP server with 40 tools, for Claude, ChatGPT, Cursor and other agents. | CrafftAn MCP connector for Claude with 10 tools; bulk runs go through it. |
| Editing and captions | PhersaTimeline editor that adds captions and cuts the silences; export an MP4. | CrafftAssembly and VEED subtitle nodes; voice cloning with Minimax. |
What Phersa and Crafft cost
Phersa
$99 a month, one plan, no free trial. Image, video and voice generation is billed by the provider on your own API key at its published price; Phersa adds no markup.
Crafft
Starter $29 a month ($26 billed yearly) with 550 credits, Solo $59 ($53) with 1,200, Agencies $299 ($269) with 6,100 and team workspaces; Enterprise on request.
When each one is the better fit
Choose Crafft if
- You want to build your own multi-step pipelines on a visual canvas.
- You run many variations of one workflow in bulk.
- You want voice cloning.
- You want team workspaces or a $29 start.
Choose Phersa if
- You’re building an AI persona to sell digital products or earn affiliate commissions.
- You’d rather start from AI persona videos that already perform than from a workflow template.
- You want a guided flow: persona, clips, edit, export.
- You want to grow and scale an AI persona page.
Why choose Phersa
What you get in Phersa, whichever tool you compare it with.
-
Start from what already worked
The video library holds viral organic Instagram and Facebook videos, with new ones added every day. You pick a video that performed instead of guessing what to make.
How the video library works -
See the script, not only the clip
Every video comes with its stats, every word spoken and a shot-by-shot breakdown: the hook, the structure and the call to action. Search by what is said, and open similar videos from any one.
What a video shows -
Follow the accounts in your niche
Add any TikTok, Instagram or Facebook account and its new videos arrive every day. Save a single video by link or upload and it is transcribed and broken down the same way.
How tracking works -
Your AI agent can run it
Claude, ChatGPT, Cursor and other agents get 40 tools over MCP: search the library, plan the clips with your persona, edit and export. Nothing is generated until you confirm the cost.
Connect your agent -
One price, your own keys
$99 a month, one plan. Generation runs on your own keys across 9 providers at their published prices, so you switch models as they change. New Google Cloud customers get $300 in free Google credit.
How keys work -
Comment-to-DM monetization
When someone comments your keyword on Instagram or Facebook, Phersa sends them the DM and can reply to the comment. The plan covers 2 accounts and 25,000 DMs a month.
How comment-to-DM works
From Crafft to Phersa in four steps
- Connect an API key Add an image and video API provider’s key in the app (ElevenLabs adds voice). Generation is billed there, at its published price.
- Create your AI persona Upload one reference image; it is your AI persona in every video. Add an ElevenLabs voice if you want one.
- Start from a viral video Pick one from the video library and study it shot by shot, or track accounts and save videos of your own.
- Make it, by hand or with your agent Make the clips and edit the video in the app, or connect your AI agent over MCP and let it plan them.
One plan. Everything in it.
Your own keys pay for generation, at the provider’s price. The plan covers the rest.
Phersa
$99 / month
Everything in Phersa. Generation runs on your own keys.
Open App →- Access to proven organic videos with stats, transcripts & breakdowns, updated daily
- Unlimited account tracking
- Unlimited saved videos, by link or upload
- Unlimited personas, projects and exports
- MCP for your AI agent
- Comment & DM Automation: 2 accounts, 25,000 DMs a month
- Connect with Amazon brands and their agencies: retainers + 100–200% commissions
Phersa vs Crafft questions
Is Phersa a good alternative to Crafft?
If you want a guided way to build an AI persona and its videos from viral ones, yes. If you want to design your own node pipelines, Crafft is built for that and Phersa isn’t.
Which is better for an AI influencer page, Crafft or Phersa?
For an AI influencer page, Phersa. Crafft is a canvas for building your own ad workflows. Phersa builds one AI persona from one generated image, starts from viral videos, and helps you monetize it with digital products or affiliate commissions.
How much does Crafft cost?
Starter $29, Solo $59 and Agencies $299 a month, about 10% less billed yearly; Enterprise on request. Phersa is $99 a month, and your provider bills each generation at its published price.
Does Crafft have a free trial?
No trial, but you start free with starter credits and no card. Phersa has no free trial: it is $99 a month, and you can cancel anytime.
Do Crafft and Phersa both work with Claude?
Yes. Crafft has an MCP connector for Claude with 10 tools. Phersa’s MCP server has 40 tools and works with Claude, ChatGPT, Cursor and other agents.
