How many hashtags can you use on Instagram?
Five on a post or Reel. Instagram announced the cut from 30 to five in December 2025 and rolled it out over time.
This Instagram hashtag generator gives you up to five hashtags for a post or Reel: one broad tag for your niche, narrower ones inside it, and tags made from your own words. It is for anyone who posts, on their own page, an AI persona page or a faceless page. Five is the most Instagram allows now, so the set always fits.
Free · No signup · Runs in your browser
Paste them at the end of the caption, not in a comment.
Pick your niche. Type the words your post is about to get tags made from them.
Choose how many hashtags you want, up to five.
Copy the set to the end of your caption. Press Generate hashtags for a different mix.
Five per post or Reel. In December 2025 Instagram announced that it would cut the number of hashtags in a caption from 30 to five, and roll the change out over time.
Its reason, in its own words: using fewer (up to 5) more targeted hashtags, rather than many generic ones, can improve both your content’s performance and people’s experience on Instagram. This tool never gives you more than five.
Instagram Search matches what people type with usernames, bios, captions, hashtags and places. Instagram’s advice for a post to be found in Search: put keywords and hashtags in the caption, not in the comments.
With five tags and your words typed in, you get one broad tag for the niche (#skincare), one niche tag inside it (#skincaretips), one specific tag (#glassskin) and two made from your words. Type “lip balm” and you get #lipbalm and #lipbalmroutine or #lipbalmtips.
With fewer tags, your words stay in and the other tags make room. Press Generate hashtags for a new mix, or swap one tag by hand for a word you know your viewers use.
Hashtags help the right people find your post. Ask them to comment a keyword, and send each one a DM with your link. How comment-to-DM works →
Five on a post or Reel. Instagram announced the cut from 30 to five in December 2025 and rolled it out over time.
In the caption. Instagram says that for a post to be found in Search, keywords and hashtags belong in the caption, not the comments.
A few targeted tags that say what the post is about. That is what Instagram recommends over many generic ones. This tool picks plain niche tags and never ranks them by a count.
Yes, as labels. They tell Instagram and people who search what the post is about. Search reads your caption too, so write the topic there in plain words as well.
Start from what the post is about. Use one broad tag for the niche, one or two narrower ones and one for the exact topic. Then open each tag on Instagram: if the top posts look like yours, keep it.