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Create AI UGC videos for haircare brands

Put the product to work on camera: an oil worked through on wash day, a scalp routine at the mirror, a technique at the chair. Phersa breaks top-performing haircare videos down shot by shot and lets an AI persona show yours, on your own API keys.

Get Started See the comment-to-DM format
One format to make

Comment-to-DM haircare videos

Show the product in use, end on one word to comment, and send the routine or mask recipe with the link by DM. In haircare the product can be the demonstration itself.

AI-generated persona with long dark waves in a sage t-shirt, holding a dropper of golden hair oil at her middle part and an amber bottle in her other hand, in a bright bathroom

washday.with.priya

Two minutes on the scalp before wash day. Comment SCALP for the full routine 👇

How it works
  1. The product in use At a bathroom mirror or a salon-style chair, one step per shot.
  2. One word to comment Said at the end and shown on screen: WASH, SCALP, CHAIR.
  3. The routine in the DM Sent by Phersa when they comment: the routine or recipe, with the product link.
  1. 1 They comment
    meera.readsSCALP
  2. 2 Phersa sends the DM
    washday.with.priya

    Hi! Here’s the scalp routine 🌿 1. Part your hair into sections 2. A few drops along each part 3. Massage for two minutes with your fingertips 4. Leave it on, then wash as usual

    The scalp oil 👉yourstore.example/products/scalp-oil
Hooks

How viral AI haircare videos open

The openers viral haircare videos in Phersa’s library use most, and three patterns to start your own.

Openers, most used first
  1. A surprising claim Provable only: no “regrow your hairline”.
  2. Straight into the demonstration Oil in the palm in the first second.
  3. An overlooked step “The step most wash days skip.”
  4. A bold opinion “You’re washing your hair too often.”
  5. “You’re doing it wrong” “Oil goes on the lengths, not just the ends.”

  1. At the chair

    Hook
    “Try this before your next cut.”
    Middle
    A presenter at a salon-style chair works the product through the hair, one step per shot.
    CTA
    “Comment CHAIR for the steps.”

  2. Wash-day order

    Hook
    “You’re washing your hair in the wrong order.”
    Middle
    Shampoo, mask, oil: the order, one shot each, product in hand.
    CTA
    “Comment WASH for the steps.”

  3. The scalp routine

    Hook
    “Two minutes a night for your scalp.”
    Middle
    The presenter parts the hair, applies the oil, then a short massage.
    CTA
    “Comment SCALP for the routine and the oil.”
Story and cast

How viral AI haircare videos are built

The story shapes viral haircare videos in Phersa’s library use most, and who is on screen. Your AI persona can play any of these roles. See AI persona ideas.

Story shape
  1. Demonstration The product worked through the hair, step by step.
  2. Before and after Film real ones only; a generated after proves nothing.
  3. Problem, then solution Frizz after washing, then the routine for it.
Who is on screen
  1. One presenter Works the product through their own hair at the mirror.
  2. Two people at the chair One works, one sits; neither claims to be a stylist.
  3. Hands and hair The application in close-up, with a voiceover.
Make yours

Make one with your AI agent

Connect your AI agent to Phersa over MCP and ask. It reads the library and plans the clips with your persona; nothing is generated until you confirm.

Haircare · example prompts
  1. Read

    Find organic haircare videos that ask viewers to comment a word. Sort them by views and keep the top ten.

    discover-searchvideo-get

  2. Read

    Take the best one. Show how the product goes on in each shot, and how the video ends.

    video-get

  3. Write

    Plan a 30-second wash day video with my AI influencer. Use my hair oil photo. End with “comment WASH”.

    personas-listassets-listcreate-projectcreate-clip

Set up your agent

Haircare questions

How do I show what my hair product does?

Film the result for real. Let your AI influencer show the routine and how to apply it. A generated after shows what the model imagines, not what your product does.

Can an AI persona teach a hair technique?

Yes, as a presenter who shows the steps. Don’t present it as a stylist or a barber: those are licensed jobs.

Can AI show my product on curly or coily hair?

Yes. The hair comes from the persona photo. Make one AI character per hair type, each from its own photo.

Can I make hair-growth claims?

No. In the US, a product that claims to grow hair is regulated as a drug. Show how the product is used.

Industries

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