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Create AI UGC videos for beauty brands

Teach one technique per video: where blush sits, how one palette makes three looks, which two scents layer. Phersa gives you viral beauty videos broken down shot by shot, and an AI influencer to lead yours, on your own API keys.

Get Started See the comment-to-DM format
One format to make

Comment-to-DM beauty videos

Show the technique, end on one word to comment, and send the written steps with the products by DM. The steps and the product list are the reason to comment.

AI-generated persona in a pink ribbed top at a white vanity, holding an open four-shade blush palette toward the camera with a blush brush on her cheekbone

blush.with.bia

Your blush goes higher than you think. Comment BLUSH for the placement guide 👇

How it works
  1. The technique on camera Blush placement, a nail design or a scent pairing, one step per shot.
  2. One word to comment Said at the end and shown on screen: BLUSH, NAILS, SCENT.
  3. The steps in the DM Sent by Phersa when they comment: the technique written out, every product named, with links.
  1. 1 They comment
    carla.readsBLUSH
  2. 2 Phersa sends the DM
    blush.with.bia

    Hi! Here’s where blush goes 💗 1. Smile and find the top of your cheekbone 2. Tap blush there, not on the apples 3. Blend up toward your temple 4. Shades: rose for day, berry for night

    The placement guide (PDF) 👉yourstore.example/guides/blush-placement.pdf
Hooks

How viral AI beauty videos open

The openers viral beauty videos in Phersa’s library use most, and three patterns to start your own.

Openers, most used first
  1. A surprising claim Only one you can prove: no “flawless in 10 seconds”.
  2. A bold opinion “Matte blush is overrated.”
  3. Straight into the look Brush on cheek in the first second.
  4. “You’re doing it wrong” “Blush goes higher than you think.”

  1. The placement fix

    Hook
    “You’re putting your blush in the wrong place.”
    Middle
    Side by side: where it usually goes, then the lifted placement, one shot each, product in hand.
    CTA
    “Comment BLUSH for the placement guide.”

  2. One palette, three looks

    Hook
    “One palette, three looks.”
    Middle
    Three quick looks, one shot each, the palette in frame.
    CTA
    “Comment PALETTE for the steps.”

  3. The scent pairing

    Hook
    “Layer these two scents in this order.”
    Middle
    Two bottles, the order, and where each goes.
    CTA
    “Comment SCENT for the pairing list.”
Story and cast

How viral AI beauty videos are built

The story shapes viral beauty videos in Phersa’s library use most, and who is on screen. Your AI persona can play any of these roles. See AI persona ideas.

Story shape
  1. Demonstration The look built one step per shot.
  2. Problem, then solution Flat cheeks, then the placement that lifts them.
  3. Talking-head advice A shade tip told to camera, product in hand.
Who is on screen
  1. One presenter Applies and explains, face to camera.
  2. Hands and product Swatches and application in close-up, with a voiceover.
  3. A presenter and a model One applies, the other wears the look.
Make yours

Make one with your AI agent

Connect your AI agent to Phersa over MCP and ask. It reads the library and plans the clips with your persona; nothing is generated until you confirm.

Beauty · example prompts
  1. Read

    Find the most viewed makeup and nail videos in Phersa’s library. Open the top ten. Keep the ones that ask viewers to comment a word.

    discover-searchvideo-get

  2. Read

    Take the best one. List each step and the product in every shot.

    video-get

  3. Write

    Plan a 30-second blush video with my AI persona. Use my blush photo. End with “comment BLUSH”.

    personas-listassets-listcreate-projectcreate-clip

Set up your agent

Beauty questions

Can an AI persona wear my makeup in the video?

Yes. Add your product photo as a reference image and describe the look. Your AI persona can wear it. The look is generated, so don’t present it as how your product performs on real skin.

Which beauty products suit this format?

Anything people want to copy step by step: blush, brows, lashes, nail designs, fragrance layering.

Can my real product appear in the clips?

Yes. Upload the product photo to the app and add it as a reference image on each clip.

Can AI show my makeup on different skin tones?

Yes. The face comes from the persona photo. Make one AI character per skin tone, each from its own photo, and match the shade to it.

Industries

AI UGC videos for other industries

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