Price your digital product: see what each sale of an ebook, course, template or guide leaves after tax, fees and refunds, or get the price that keeps the amount you want. For anyone who sells a digital product from an Instagram or Facebook page.
Free · No signup · Runs in your browser
Type your own platform’s fees: add up every percentage and fixed amount taken from a sale. Fees are taken on what the buyer pays, tax included.
Math on the numbers you type. Nothing leaves your browser.
Type your price. Or switch to Price for a net and type what you want to keep per sale.
Say whether tax is in your price or added at checkout. Type the tax rate, your fees and your refund rate.
Read the net per sale and where the rest goes: tax, fees and refunds.
Worked example, made-up numbers: a €29 guide with 20% VAT included, a 5% + €0.35 fee and a 4% refund rate. Tax is €29 ÷ 6 = €4.83, leaving €24.17. The fee is €1.45 + €0.35 = €1.80, so €22.37 is left before refunds. With fees not returned on refunds, the net is 0.96 × €24.17 − €1.80 = €21.40 per sale on average.
When your price includes tax, the tax comes out of it: the buyer pays exactly the price shown, and you keep less. When tax is added at checkout, the buyer pays your price plus the tax, and your price stays whole.
Tax rates depend on where the buyer is and how you sell, so check what applies to you. Some platforms collect and pay the tax for you. Either way, the tax isn’t yours to keep, so the calculator takes it off before it shows your net.
Every extra unit of price brings you a fixed share of it after tax, fees and refunds. The calculator works out that share, adds back the fixed fee, and divides: price = (net you want + fixed costs) ÷ share kept.
Same made-up settings: to keep €20 per sale, each extra euro of price leaves €0.75 once the €0.35 fixed fee is set aside. (€20 + €0.35) ÷ 0.75 = €27.13. Round up to a price you like, such as €28: anything above the answer nets more.
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It depends on how your store shows prices. If buyers pay exactly the price shown, tax is included, and it is price × rate ÷ (100 + rate): at 20%, a €120 price holds €20 of tax. If tax is added at checkout, your price stays whole. Pick the matching option in the calculator, since the net changes a lot between the two.
Your own. Add every percentage and fixed amount your store, platform and payment processor take from one sale. To check, compare what a buyer paid with what reached you in a past payout.
As an average across sales. With a 5% refund rate, one sale in twenty is paid back, so each sale loses 5% of its price before tax on average. If your processor keeps its fee on a refund, you lose that fee too.
That depends on your offer and your audience. The calculator shows what you keep at each price, and the lowest price that leaves the amount you need.
