Lead Magnet Idea Generator

This lead magnet idea generator gives you ten freebie ideas for your niche. Each has a title, what goes inside, the keyword people comment to get it, and how the DM sends it. It is for creators and AI persona pages that give something away to get comments, followers and sales.

Free · No signup · Runs in your browser

Format
Press again for ten new ideas.

The keyword is what people comment to get it. On Instagram, write the link in the DM text. A Facebook Page DM can also carry link buttons.

10 lead magnet ideas

    How to use the Lead Magnet Idea Generator

    1. Pick your niche and a format, or leave the format on Any for a mix.

    2. Type who it’s for if you want it in the titles, like “busy parents” or “beginners”.

    3. Press Generate ideas, copy the ones you like, and make the one that fits your next video.

    What makes a freebie worth commenting for

    • It finishes the video. The video shows one step. The freebie holds the rest. Someone who watched to the end wants exactly that.
    • It does one job. One routine, one list, one plan. A short checklist people use today beats a long guide they save and forget.
    • The title says what’s inside. “The Carry-On Packing Checklist” tells people what they get. Skip promises about results.
    • The keyword is one short word that matches the freebie, easy to say in the video and to type in a comment.
    • It opens on a phone. A one-page PDF, an image or a Notion page works better than a file that needs a laptop.

    Which format to pick

    FormatGood forQuick to make in
    Checklist, cheat sheetSteps in order, things to pack or buyCanva, Google Docs
    PDF guideA how-to with photosCanva, Google Docs
    Template, plannerSomething people fill in and reuseNotion, Google Sheets, Canva
    Swipe fileExamples to copy: outfits, emails, looksNotion, a PDF
    Recipe packFood, baking, pet treatsCanva, a PDF
    Mini course, challengeLearning or a habit over several daysEmail sign-up, a video playlist
    Quiz + resultTypes: skin, hair, style, travelA quiz form with one page per result
    Shopping listProduct picks with affiliate linksA link page

    Rules to check before you send it

    • One DM per comment. Meta lets a business send one private reply per comment, within 7 days of it. Put the link in that first message.
    • Affiliate links need a disclosure. The FTC expects a clear line next to the links, like “I get commissions for purchases made through links in this post.”
    • No Amazon affiliate links in an ebook or print. Amazon’s Associates policies don’t allow its links in printed material or an ebook. Put Amazon picks on a web page, not in a PDF guide.

    Send your freebie by DM to everyone who comments the keyword, on Instagram and Facebook Pages. See how comment-to-DM works →

    Lead Magnet Idea Generator questions

    What is a lead magnet?

    A small free resource people get for a simple action, like commenting a keyword. On an AI persona or faceless page it is usually a checklist, a cheat sheet or a short guide that finishes what the video started. The page it opens can lead to a paid product.

    What is a good lead magnet for Instagram?

    One small thing that finishes what the video started: a checklist, a cheat sheet, a short guide or a template that opens on a phone.

    How do I make a lead magnet?

    Take the question your videos get most and answer it on one or two pages. Export it as a PDF, an image, a Notion page or a Google Doc: anything that opens on a phone in one tap. Host it at a link that won’t change.

    How do I deliver a lead magnet by DM?

    Ask people to comment a keyword, then send the link by DM to everyone who does. On Instagram, write the link in the message. A Facebook Page DM can also carry link buttons.

    Comment-to-DM Generator →

    Should a lead magnet be free?

    Usually, yes. A freebie gets more comments, and the page it opens can offer a paid product or your affiliate picks next.

    Can I put affiliate links in my lead magnet?

    Yes, on most programs, with a clear disclosure next to the links. Check each program’s rules first.

    Affiliate Disclosure Generator →