Make affiliate disclosure lines for every place people see your link: the caption, on-screen text, a spoken line and the DM. For creators and AI influencer pages that earn commissions, get free products or are paid by brands.
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Not legal advice. These lines follow the wording in the FTC’s guidance and Amazon’s policy for US audiences. Your country, platform rules and brand contracts can ask for more.
Pick what you get: a commission, Amazon Associates, a free product or a brand payment. Type the brand’s name if one applies.
Pick where the line goes: caption, on-screen text, spoken line, DM or bio. Say if an AI persona is on camera.
Copy each line into its place: at the start of the caption and the video, and next to the link in the DM.
The FTC says a disclosure must be hard to miss and easy to understand. On social media, people should not be able to skip it.
| Place | What the FTC says |
|---|---|
| Caption | With the endorsement, where people will see it. At the end of a long post, behind “more” or mixed into hashtags, it is easy to miss. |
| Picture or Story | When the picture carries the endorsement, put the disclosure on the picture. Leave it up long enough to read. |
| Video | In the video, not only in the description. Say it and show it, for people who watch without sound. The start is better than the end. |
| Live stream | Repeat it now and then for people who join late. |
| Bio or profile | Not enough on its own. People see one post or video without visiting your profile. |
| Language | The same language as the endorsement. |
Don’t count on a platform’s own disclosure tool alone, the FTC says. You can use it next to your own line.
Next, send your link and this disclosure by DM to everyone who comments your keyword, on Instagram and Facebook Pages. How comment-to-DM works →
“I get commissions for purchases made through links in this post.” That is the FTC’s own example. Right next to a link, the FTC says “Paid link” should be adequate. Write it in the same language as the post.
It can be, at the start of the post. The FTC says “#ad”, “Ad:” and “ad” at the beginning are probably equal. At the end of a post, or mixed into hashtags, it is easy to miss.
No. The FTC says a disclosure on a profile page alone is likely to be missed. People see one post or video without visiting your profile. Put it with each post, video and DM.
Yes. The FTC’s 2023 Endorsement Guides count an endorser who only appears to be a person, and the FTC’s notes say that covers virtual influencers. An AI persona discloses the same way a person does.
The sentence “As an Amazon Associate I earn from qualifying purchases.”, shown clearly and prominently. Amazon’s policies also point to the FTC’s guides, so add a clear disclosure next to the links too.
Amazon Affiliate Link Generator →No, if you have no relationship with the brand. The FTC says you don’t need to disclose when you only tell people about something you bought. A free product, a payment or a commission is a relationship: disclose it.
