Build UTM links for Instagram and Facebook, so your analytics shows which DM, bio link, Story or comment keyword sent each visit. For creators and sellers who send people to their own store, guide or product page.
Free · No signup · Runs in your browser
Start with https://. Tags already in the link are kept.
Use this link in one place only. A second place gets its own medium or content value.
Paste the page you link to: your product, guide or store page.
Pick Instagram or Facebook and where the link goes (DM, bio, Story). Type your comment keyword as the campaign.
Copy the tagged link and use it in that one place, so its visits show up under their own name.
| Tag | What it names | Example |
|---|---|---|
utm_source | Where the visit comes from | instagram, facebook |
utm_medium | The kind of placement | dm, bio, story, reel |
utm_campaign | The campaign. For comment-to-DM, the keyword | glow |
utm_content | Which version, when you test two | dm-v2, red-mask-reel |
utm_term | A paid keyword, mostly for search ads | Usually empty |
Google says to always set source, medium and campaign. The other two are optional.
In Google Analytics 4, open Reports › Acquisition › Traffic acquisition and set the table to Session source / medium or Session campaign. Store and link tools that read UTM tags show them in their own reports.
GA4 puts a visit in its Organic Social channel when the source is on its list of social sites or the medium is social. instagram and facebook are on that list, so links made with the presets land there, whatever the placement. A paid-looking medium, like cpc or one that starts with paid, moves them to Paid Social.
Next, send the tagged link by DM to everyone who comments your keyword, on Instagram and Facebook Pages. How comment-to-DM works →
utm_source=instagram, a utm_medium for the place (dm, bio, story or reel) and a utm_campaign, such as your comment keyword. Keep every value lowercase. Google Analytics files these visits under Organic Social, because instagram is on its list of social sites.
Source, medium and campaign. Google recommends always setting those three. Content helps when you test two versions. Term is mostly for paid search keywords.
Yes. In Google Analytics, utm_source=instagram and utm_source=Instagram are two different sources. Keep every value lowercase.
No. They only add labels to the address. The page opens as usual, and your analytics reads the labels.
They stay. The builder adds the UTM tags to the link’s existing query, replaces any UTM tag you set again, and keeps a #section at the end.
There’s no need. Amazon counts your affiliate clicks by the tracking ID in the link. Build those links with the Amazon Affiliate Link Generator, and keep UTM tags for your own pages and store.
Amazon Affiliate Link Generator →
