Personas
A persona is the AI person who stars in your videos. It is one reference photo, used in every clip so the same person appears throughout, plus an optional voice and a few notes about their world.
Docs menu Personas
Create a persona
Open Personas and choose New Persona.
Give the persona a name, then drop one photo of them on Drop a portrait, or click it to pick a file.
Optionally add a Voice and write World notes. You can change all of it later.
The photo is the identity: same face in every video
Phersa doesn't describe your persona in words. It sends the photo as the reference image for the first clip of every project, so the same face carries through your video.
Voice
Paste the Voice ID of a voice in your ElevenLabs library and choose + Add. Voice Swap in Create uses it to give each clip your persona's voice, so it is required for Voice Swap. You need an ElevenLabs key connected in Settings; see BYOK. Your AI agent can also list your ElevenLabs voices over MCP.
World
World notes describe the persona's setting and niche, up to 600 characters: where they live, what they talk about, what their videos look like. Your AI agent reads them over MCP when it writes clips.
Results
Next to the persona's identity, the Results column shows every finished take generated with them. Deleting a persona keeps those takes in the main Results tab.